Instead, these negotiations can be driven and supported by actual data from the community. As Rob says, “The first is that you are truly getting behavior-based data and not opinion.” That is, you’re not having the all-important pricing negotiations with your suppliers based on market sentiment and opinion pieces alone. Customer insights from within the communityĪs Coupa CEO Rob Bernshteyn highlights in his book "Smarter Together," there are a couple of great reasons for getting information from the community. Pricing Insights is part of Coupa's community.ai, a set of next-generation spend management innovations. Our goal with Pricing Insights is to provide our customers with fast, reliable information at their fingertips so that they can focus on what they do best - identify and execute opportunities to reduce spend and make the best buying decisions. Third, integrating these datasets into your own enterprise data environment and extracting value from them can be a lengthy and difficult process, with no guarantee of success. Second, even when such datasets can be found, they’re often somewhat static in nature, or are updated infrequently. This, however, has not always translated well to the business domain for a variety of reasons.įirst, even with the proliferation of external datasets, it’s hard to find data that is truly reliable. Whether it’s picking the right outfit (Google Shopping), the right restaurant (Yelp reviews), or the right hotels (Kayak) – or making most any kind of decision (community forums) – we rely heavily on recommendations, ratings, and benchmarks from the community. Whether we realize it or not, we have become heavily reliant on community intelligence in our personal lives.
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